London’s first Craft Week welcomed 70 events, 20,000 visits and 350 makers.
This 5 day event is a unique invitation to experience the magic of true creativity, see what real quality means, meet some of the world’s most respected makers and artists and even have a try.
4 years ago Brussels was one of the first places where you could apply for an “Executive Master in Food Design”. The program gathers the know-how and the experiences of Chefs, Designers, Artists, Food stylists, Scientists with the aim to explore Food, Gastronomy, Design & Art in a well-rounded approach within the Royal Academy of Fine Arts (ARBA-ESA). We came across this Master Degree when our graphic designer Elise Daisomont announced us that she wanted to specialise in this particular field
Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why.
Luxury brands are educating the new generation of artisans. Technological improvements and economic competition with mass production goods are often seen as the main threats for traditional craftsmanship.
Nowadays, more often than not luxury is loosing its meaning. Might that be the reason why some of the biggest luxury houses invest time and money in age-old and highly qualified craftsmanship, the so-called ‘petites mains’ of the industry, threatened with extinction? Are those ‘little hands’ the answer for companies like Chanel, Hermès and LVMH to sustain their long-lasting top position?
While most marketeers directly embraced social media as an opportunity to reach the masses, luxury brands took their time to understand the long-term effects on their high-end positioning. Now that social is there to stay, an increasing number of luxury players consider entering the digital arena. Burberry - one of the (successful) precursors - already spends over 60 percent of its marketing budget purely on digital media ; others are about to follow. But there is still a lot of questioning... Most luxury brands carefully watch their online steps. Brands like Rolex, Apple and Monocle stay out of the game.
The avant-garde fashion-designer has just had a short-film about him premiere at the Tribeca Festival. An opportunity for Escritoire to reflect on the incredible work by this low-profile persona who revolutionised the way we see clothing today.
The Victoria & Albert Museum is putting on it’s final triennial series exhibition in collaboration with the Crafts Council in London. This last show is dedicated to a question a lot of us are finding trouble answering in this shifting era : What IS Luxury? Advertising campaigns in luxury glossies, upscale events organised to showcase celebrity endorsement, music video product placement by jewellry and fashion brands too often show a shallow representation of what luxury really is.